Downtown Phoenix Logo
The late French Author, C.W. Ceran, once said “Genius is the ability to reduce the complicated to the simple.” And it was these words that came to mind today when I read about the new name the Downtown Phoenix Partnership and Scottsdale-based SHR Perceptual Management have come up with after a year of research. For the past few years, DPP has been trying to find a way to get the word out that downtown Phoenix is actually becoming a pretty cool place to hang out. Their first attempt, branding the area “Copper Square,” failed miserably. So, they began looking for a better brand about a year ago. What they came up with is, I think, pretty damned good. The name?
I know — I laughed when I first read it, too. Especially, when one considers they’ve spent several million dollars coming up with this. But, wasted money aside, I’m really pleased with their decision to not get in the way of what we’re already calling the area. As another writer for hoozdo said when I told him the news:
“Well fuck me. They made the right choice.”